Social selling is the art & science of using social networks to find, reach, connect with, engage and nurture sales prospects
Social Selling is the upcoming trend utilized by the brand stores, retail shops & resellers to develop meaningful relationships with potential customers. Here are the few reasons in brief why businesses should adopt social selling
Change in online search behavior
The latest research about the buying behavior of consumers has proven that before purchasing any product, the customers tend to browse & study the social media pages of retails shops, brand stores on social media, online. It has become one of the preferred ways to evaluate the credibility of a brand by checking reviews, feedback, and comment, follower base on their social media pages
Cost Effective method to convert the lead into a customer
Social media is controlled & cheaper online marketing tool to reach out to potential leads based on their social media habits. Secondly, it is measurable based on their profile, behavior, location along with content interest. It is also free to sign up and create the profile of your business on almost all social networking platforms, and in case any paid promotions for marketers, it is a relatively low-cost option compared to other marketing vehicles. Being cost-effective is such an advantage because businesses can see a higher ROI and retain a bigger budget for other business expenses.
Social media is an engaging, interactive media channel
The survey of 585 Marketing Week readers reveals 56.1% believe social media drives the best brand engagement. The engagement and interaction between customer and brand help to strengthen the relation resulting in creating a positive sentiment along with experience. Good experience with a brand leads to customer loyalty which defines your reputation. Good credibility results in retention of the customer which is most significant output for increasing sales.
Instant Brand conversation
Online social networks have emerged as a strong tool for social interaction. Social networking sites such as YouTube, Facebook, Twitter, Pinterest etc. include various features ranging from blogs, comment, likes, to posting content in the form of video, text or images. This led to the creation of best-crowdsourced communication channels that are much more credible than one way communication by brands. Furthermore, the use of social networks increases the word of mouth effect, for this reason often marketers try to identify or even creating their own opinion leaders for their products addressing them marketing activities. This is because people want to talk about what makes them happy, including their products and their favorite brands.
Helps to pull inbound traffic to your social store
Coined by HubSpot, the term “inbound marketing” describes a proven method of creating and sharing content that turns strangers into customers and promoters of your business. Social media helps attract new readers and returning visitors, which is a vital part of your inbound marketing strategy. Once the brand store, retail store or resellers align their brand/products with the customer segment’s interest, it helps to gain visibility and turn them into being your brand ambassadors.
An efficient way to Increase Sales
A robust online presence is crucial to successful online marketing, and social media plays a huge role in building that online strength. Converting leads with social media seems like a pipe dream to many businesses, but, social leads have actually started to convert on large scale. The insights about the audience and target customers have helped the marketers to position and market their product efficiently as per customer’s interest. It is the best way to know the thoughts and needs of your customers than just relying on surveys. Through social media, brand store retails shops and resellers get to the customer’s interest and opinion by monitoring their activities on your business page.