Every boutique owner or sellers always wonder about the best Social Media Platforms to sell their products and to earn a profit. Making a choice between selling online through eCommerce sites, and selling in a traditional bricks-and-mortar can be a big challenge. Not only that, but it’s also one of the most important decisions your business will ever have to make. Whether you sell online or offline will change how you interact with customers, market your products and hire new employees. Considering options among online channels, we have focused on the social media as one of the new online selling options. This statistic presents the social network penetration in India. As of the third quarter of 2017, the most popular social networks were YouTube and Facebook with a 30 percent penetration rate each. WhatsApp was ranked third with 28 percent reach. India ranks 2nd among countries with the most Facebook users
Facebook is no longer a social media platform just used by teens or young adults but has expanded to users age group 40s, 50s or even 60s. Last week, I was surprised when a notification of friend request popped up from my next door 70 old aunty just guessing her age : )With 250 million active Facebook users, India has surpassed the United States user base ( source). There are thousands of buying and selling groups where the millions of customers and sellers, buy & sell the wide range of clothing, lifestyle accessories on daily basis. The common call to action to place an order is WhatsApp link and manually placing an order. It is one of the best options where you can post the information of your products anytime and on any group so long as you are accepted, member. The biggest benefit of selling through Facebook is the visibility you get from thousands of group members.
When you say youtube, it means search engine for videos. It is the most popular site for any business to upload and market the demo videos of their products. With the growth in usage of a smartphone with HD video capturing options, it is most quick and effective way for any seller to create videos at low cost. Once the video is made, they can quickly upload. Youtube is a free tool for any artisan to market the making of handmade products such as soaps, jewelry, paintings or even candles, cakes etc. The videos with the title of ‘How to make’ ideally tend to trend pulling thousands of viewers to your channel. With right video content, description and tags there is an opportunity to reach out to millions of people provided the video goes viral 🙂
Yes, now for sure, since Whatsapp has launched an app called “Whatsapp Business” for the small-scale budding business. Whatsapp has taken another initiative to promote and give a platform to earn and grow business.The newly launched app has features that will make the business process less of a hassle. The user will have smart messaging tools such as greeting, quick replies and away messages to instantly chat with the customers. In addition to this, the company has also added some of the metrics like the count of all the messages have been sent,delivered and read by the customers. Overall the app has been crafted for the small business owners to easily handle the clients via the chatting app.Sellers can become part of many groups where on daily basis there is posting of products to gain sales. After posting the images along with information along with price, the customer can privately ping the seller to place an order They have also integrated payment options where the customer can quickly transfer the money through UPI ( Unified Payments Interface ).
India is the 4th leading countrybased on the number of Instagram users as of January 2018 (in millions) with 52 million monthly active users
Instagram is a mobile social network that allows users to edit and share photos as well as videos. It was originally started for sharing content in form of photos or videos with followers with similar interest. Sellers can upload photographs and short videos, follow other users’ feeds and geotag images with the name of a location. Business Owners can connect their Instagram account to other social networking sites, enabling them to share uploaded photos to those sitesThe first step is to create a catchy bio, upload a good profile pic and add a link to your store where Instagrammers can easily buy your products.But the biggest secret is the quality of your product images has the power to heavily boost online sales on Instagram. Using the right hashtag while posting the image of your product is the right path to generating huge follower baseNowadays, selling through social media is commonly referred to as social selling while the industry trend which has formed due to the shift in purchase behavior known as Social Commerce. Choosing the right set of Social Media Platforms will definitely help to increase awareness about your business and at the end, Sales. 🙂
Sanika is an Entrepreneur & Marketer by Profession.
She has worked with various startups companies and passionate about helping artisans, resellers and homentrepreneurs to grow manage and scale their business.