Facebook is the largest social media website across the globe. It is one of the effective spaces to promote and sell lifestyle products such as shoes, sarees, Punjabi dresses, etc. It also can be used to increase the visibility of the brand name of your business.
Following are first 3 steps to take advantage of Facebook, The Free Platform for your Business.
Step 1 ) Create a Business Page on Facebook –
You can sign up on Facebook.com and create your personal account. In case you already have the account, on the left side of the home page ( if you are using the desktop), you will find the option of ‘ Pages’.
Sidewise, you will have to add the profile picture ( logo of your business ) along with the cover photo.
In 2018, the standard profile photo size is 360 x 360 pixels. But profile photos must be at least a minimum size of 180 x 180 pixels. And the suitable size for a cover photo is 828 x 465 pixels.
Step 2 ) Invite Friends, Family Members & Acquaintances
Once the setup is completed, there is a feature of ‘Invite Friends’ to like the page, as well as contact you (message, call, email). It is essential to update your page with posts, products & actively offers to increase followers and which leads to sales.
Step 3) Set up Your Online Shop through Your Business Page
Get the opportunity to convert your fans into buyers. Our Store app allows you to display your products and services on your Facebook page with a Facebook shop lets you show and sell products to people right on Facebook. Your customers can buy your products directly from your Facebook shop without leaving your Page
On your Page, click the Shop tab. You will have to agree to Merchant Terms and Policies by Facebook, then click Continue. You may need to enter your password again for security purposes. Choose Check Out on another Website and click Continue. You will include the website when you add products to your shop section. Post that you will have to select the currency. This currency will apply to all your products and can’t be changed unless you delete your shop section and create a new one. After that, the last step is to click save
In Part 2, we will focus on the how to gain traction and increase members who can be your potential customers. The second step will be creating your own Group. And the last but the most important feature is Facebook Marketplace
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